ENJOY THE RIDE | KZ
February 18, 2018

What's This Fancy "Polarization" everyone keeps talking about?

So what's this fancy "Polarization" that companies seem so keen to tell you about? We're glad you asked! View full article →
February 16, 2018

Bet You Don't Know Why We Call Them "Aviators"

They're called "Aviators" because they were designed with Pilots in mind. If that seems super-obvious, then you're one of the few people that remember the true origins of these great-looking glasses. View full article →
February 11, 2018

Why Is It Called Valentine's Day?

Candy Hearts

That's actually a harder question to answer than you'd think! Valentine's Day has a history of meaning different things to different people, so the stories about it are pretty varied.

In ancient times, there were lots of days for lots of different people named "St. Valentine." None of those had anything to do with heart-shaped candy or roses.

Our current holiday with all the hearts, cards, & flowers is thanks to the author Chaucer in the 1300s. It really picked up steam in 18th Century England. That's when the gift giving in the name of romance started to look like it does today.

If you're tired of giving your Valentine the old standbys, we recommend stepping out of the box with a gift like some of our shades. There are styles & colors for every Valentine.

What could be a better gift than something stylish, functional, & great all year round? Make sure to give your Valentine a heartfelt message this February 14th, and consider including a pair of shades as your gift!

February 03, 2018

How To Ski Like An Olympian

The 2018 Winter Olympic Games are almost here! For many people the Olympic Games are a source of great national pride. They also provide an opportunity to experience sports that are a little bit - different. View full article →
January 20, 2018

World Snowboard Day

World Snowboard Day

World Snowboard Day is here!


Sunday, January 21st 2018 is World Snowboard day! Since 2006, World Snowboard Day has been a unique opportunity for the international snowboard community to promote the sport and its unique subculture by providing the general public with the opportunity to try a variety of activities for free. This event receives support from international organizations such as Outdoor Sports Valley (OSV), World Snowboard Federation and Oz Conseil in Europe, SnowSports Industries America (SIA) in North America and Corepower Asia in Asia.

KZ believes in Finding Your Adventure, & that can mean trying something new! World Snowboard Day is about getting people who love snowboarding to share that enthusiasm with new friends, & old friends with an adventurous spirit.

We're known for our awesome shades here at KZ, but that doesn't mean we spend all our time thinking about the summer. Your eyes need protection from the elements & sun in the winter as well. We've also brought our extensive knowledge about eyewear to Snow Goggles this year! Keeping your vision clear when you're on the mountain is important(even the bunny hill.) Take a look at our BRAND NEW Snow Goggles before you hit the slopes this year. For a limited time, all Snow Goggles Come with a FREE pair of our popular Floatable Shades!

Don't forget to keep your head covered when you're out. We have a selection of awesome beanies (they're buy 1 get 2 FREE) that are super comfortable. We don't forget about you during the Winter. Adventurers need cold weather love too!

We think World Snowboard Day sounds like fun. If you decide to head to the slopes we hope you'll share your experiences with us as a part of the #KZFam. We look forward to hearing from you. Find Your Adventure! & #EnjoyThe Ride


January 19, 2018

Winter Lookbook

The #KZFam put together a Winter Lookbook featuring some of our favorite items and collaborators for 2018. Shop the products or head to the collaborators Instagram pages with the links below.

Megan Savick

Megan rocked out our shoot with some great winter looks. She tried out the NEW Silverton & Sun Valley Snow Goggles, as well as some Nashville Aviators! Our awesome Beanies were on hand to keep heads warm, naturally.

 

Check out her Instagram! @megs_savvy

Megan Savick

Megan rocked out our shoot with some great winter looks. She tried out the NEW Silverton & Sun Valley Snow Goggles, as well as some Nashville Aviators! Our awesome Beanies were on hand to keep heads warm, naturally.

 

Check out her Instagram! @megs_savvy

Kat Prudinnik

Kat showed us how to take our style game to the next level. She got in on the Snow Goggle action with the Silvertons. Kat also looked fantastic in the PACIFIC Floatable Shades & the Annapolis Aviators paired with Beanies.

 

Check out her Instagram! @kat_prudinnik

Kat Prudinnik

Kat showed us how to take our style game to the next level. She got in on the Snow Goggle action with the Silvertons. Kat also looked fantastic in the PACIFIC Floatable Shades & the Annapolis Aviators paired with Beanies.

 

Check out her Instagram! @kat_prudinnik

Tori State Of Mind

Tori didn't hold back bringing the winter style to the shoot. She rocked the Silvertons as well, and really made our Riviera and London Aviators look like they were made for her.

Check out her Instagram! @toristateofmind

Tori State Of Mind

Tori didn't hold back bringing the winter style to the shoot. She rocked the Silvertons as well, and really made our Riviera and London Aviators look like they were made for her.

Check out her Instagram! @toristateofmind

January 13, 2018

Pantone Announces The 2018 Color Of The Year

PACIFIC

 

Each year PANTONE, the world authority on color, annouces a "Color of the Year." This color is based on fashion & design trends, and shows up anywhere from the runway to Instagram.

UltraViolet is the 2018 Color of the Year. KZ is ahead of the game with our PACIFIC Floatable Shades. They are the perfect choice for anyone who wants to be on trend in 2018.

These awesome shades from our flagship line are packed with great features:
  • Lightweight, TPX frames that float
  • Polarized lenses with a mirrored UltraViloet finish
  • 2 great styles - PACIFIC & PACIFIC Classic
  • Part of our awesome replacement program, KZ4LIFE!

PANTONE is the authority on color. Their color categorization system is used the world over as the standard by professionals in every creative industry. Using these color standards ensures that everyone is on the same page when they're talking color.

Join the #KZFam in celebrating this gorgeous color with our PACIFICS. For a limited time, we're offering them for just $20.18 when you use the code: PANTONE18 during checkout.

 

P.S. Don't forget to coordinate your look with our great purple beanie!

January 09, 2018

Your Mother Probably Lied to You About Hats

I bet you've heard some variation of "Put a hat on! You lose 80% of your body heat through your head!" I'm pretty sure I've heard it from my parents, and both grandmothers. The thing is, it's not true.

View full article →
January 05, 2018

Why Your Eyes Hate You During The Winter

Everyone knows that when it's summertime and you're headed to the beach, you can't go without your shades. It's important to keep your eyes protected from those harmful UV rays when you're enjoying the outdoors. What you might not know is that it's even MORE important during the winter! View full article →