What's This Fancy "Polarization" everyone keeps talking about?

So what's this fancy "Polarization" that companies seem so keen to tell you about? We're glad you asked!
February 17, 2018 — Chris Anderson
Bet You Don't Know Why We Call Them "Aviators"

Bet You Don't Know Why We Call Them "Aviators"

They're called "Aviators" because they were designed with Pilots in mind. If that seems super-obvious, then you're one of the few people that remember the true origins of these great-looking glasses.
February 16, 2018 — Chris Anderson
Tags: Aviators Blog

Why Is It Called Valentine's Day?

Candy Hearts

That's actually a harder question to answer than you'd think! Valentine's Day has a history of meaning different things to different people, so the stories about it are pretty varied.

In ancient times, there were lots of days for lots of different people named "St. Valentine." None of those had anything to do with heart-shaped candy or roses.

Our current holiday with all the hearts, cards, & flowers is thanks to the author Chaucer in the 1300s. It really picked up steam in 18th Century England. That's when the gift giving in the name of romance started to look like it does today.

If you're tired of giving your Valentine the old standbys, we recommend stepping out of the box with a gift like some of our shades. There are styles & colors for every Valentine.

What could be a better gift than something stylish, functional, & great all year round? Make sure to give your Valentine a heartfelt message this February 14th, and consider including a pair of shades as your gift!

February 11, 2018 — AH 2018
Tags: Blog

How To Ski Like An Olympian

The 2018 Winter Olympic Games are almost here! For many people the Olympic Games are a source of great national pride. They also provide an opportunity to experience sports that are a little bit - different.
February 03, 2018 — Chris Anderson
Tags: Blog
Pantone Announces The 2018 Color Of The Year

Pantone Announces The 2018 Color Of The Year



Each year PANTONE, the world authority on color, annouces a "Color of the Year." This color is based on fashion & design trends, and shows up anywhere from the runway to Instagram.

UltraViolet is the 2018 Color of the Year. KZ is ahead of the game with our PACIFIC Floatable Shades. They are the perfect choice for anyone who wants to be on trend in 2018.

These awesome shades from our flagship line are packed with great features:
  • Lightweight, TPX frames that float
  • Polarized lenses with a mirrored UltraViloet finish
  • 2 great styles - PACIFIC & PACIFIC Classic
  • Part of our awesome replacement program, KZ4LIFE!

PANTONE is the authority on color. Their color categorization system is used the world over as the standard by professionals in every creative industry. Using these color standards ensures that everyone is on the same page when they're talking color.

Join the #KZFam in celebrating this gorgeous color with our PACIFICS. For a limited time, we're offering them for just $20.18 when you use the code: PANTONE18 during checkout.


P.S. Don't forget to coordinate your look with our great purple beanie!

January 13, 2018 — Chris Anderson
Your Mother Probably Lied to You About Hats

Your Mother Probably Lied to You About Hats

I bet you've heard some variation of "Put a hat on! You lose 80% of your body heat through your head!" I'm pretty sure I've heard it from my parents, and both grandmothers. The thing is, it's not true.

January 09, 2018 — Chris Anderson
Tags: Beanies Blog